The Edward R. Murrow College of Communication online MA in Strategic Communication degree program is designed for those who want to excel in advertising, public relations, corporate communication, and communication management. Students learn how to use advanced media tools, create data-based communication plans and design and deliver integrated promotional campaigns across earned, owned and paid channels.
Whether you have no training in strategic communication or are a seasoned professional, the degree will advance and energize your career. Our multidisciplinary approach:
- Offers expertise in new and traditional media, critical for today’s strategic communications
- Teaches students how to gather and analyze information and use those findings in creating communication campaigns
- Trains students, in the tradition of Edward R. Murrow, to create messages that are both strategic and responsible
- Includes weekly online instructor office hours, frequent student self-assessment tools, ongoing interaction with other students, and a cohort structure in which students go through the program with the same group
Based on the 2014 rankings from the Communication Institute for Online Scholarship released May 13, 2014, the Murrow College was ranked Tier 1 for Advertising, Tier 1 for Drugs, Tier 1 for Literacy, Tier 4 for Children and Tier 10 for Politics and Government. Based on 2010 NRC rankings, our graduate program was ranked 19 – 41 and our research was ranked 19 – 37. Our goal remains to solidify our current standing as a top-20 program overall. The Online MA Strategic Communication was selected for the 2015-16 “Best Online Master’s in Communication and Public Relations” award by NonprofitCollegesOnline.com and in 2016 the program was recognized by Affordable Colleges Online for having one of the best online communications programs in the nation.
Faculty and Administration
- Rebecca L. Cooney, MSC: Clinical Assistant Professor and Director, Online MA Strategic Communication
- Christy Curtis, MA: Instructor and Graduate Advisor
- Bruce Pinkleton, Ph.D.: Acting Dean and Associate Professor
- Stacey Hust, Ph.D.: Strategic Communication Department Chair and Associate Professor
- Alex Tan, Ph.D.: Special Advisor to the Dean, Graduate Studies
The Online MA Strategic Communication works with various departments at WSU in our mission for student success:
Washington State University is a four-year, public, nonprofit university that was founded in 1890 as Washington’s original land-grant university. WSU is comprised of 11 academic colleges, offers 95 undergraduate majors, 76 master’s degrees, 66 doctoral degrees, and three professional degrees, to over 28,000 students every year. WSU not only offers traditional on-campus programs, but virtual classrooms offering nine undergraduate degrees and 12 graduate degrees. The university is regionally accredited by the Northwest Commission on Colleges and Universities.