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The Edward R. Murrow College of Communication Murrow Online Programs

Murrow Online Graduate Certificates

Online Graduate Certificate: Strategic Communication

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The WSU Edward R. Murrow College of Communication Online Graduate Certificate in Strategic Communication is designed for individuals who want to advance their professional credentials in advertising, public relations, and digital communications. The coursework comprises 12 hours that address advanced media tools, best practices in market research techniques, integrated communication strategy and the design, implementation, and measurement of promotional campaigns across paid, earned, shared, and owned channels. The required coursework is tailor-made for communication specialists, journalists or other business professionals seeking to enhance or hone core competencies in professional communication practices. Courses are rooted in the foundation of research methods in partnership with courses teaching students best practices and industry standards in contemporary communication strategies and tactics.


Online Graduate Certificate: Health Communication & Promotion

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The WSU Edward R. Murrow College of Communication online Graduate Certificate in Health Communication and Promotion is designed for individuals who want to advance their professional credentials in health communication advertising, public relations, and digital communications outreach. The coursework comprises 12 hours that address best practices in market research techniques, multimedia content creation, crisis communication, professional ethics, and research methods. The required coursework is tailor-made for current and aspiring health communication specialists, public relations practitioners, public information officers or other professionals seeking to enhance or hone core competencies in health communication practices. Courses are rooted in the foundation of research and theory in partnership with courses that teach students best practices and industry standards in contemporary health communication strategies and tactics.